Wednesday, January 12, 2011

The Short History of Crocs

Croc shoes, the world-renowned, brightly colored phenoMenon that originated from a pair of plastic spa shoes, have positively come a long way! The first manufacturing plant, and the current crocs headquarters, is settled in Boulder, Colorado. However, the crocs business has rapidly branched out into a worldwide franchise with operating companies in Italy, China, Florida, and Mexico. It all started when George Boedecker took his idea and turned it into 200 pairs of the first Croc shoes, debuting them at a boat show in Ft. Lauderdale. After selling out that day, he realized he had something with a whole lot of potential.

The main selling point for the Croc shoes was the "croslite" material that they were made from, which molded to the wearers foot and provided comfort and many orthopedic benefits. Foam Creations, the business that developed and produced croslite, was sold to crocs in 2004-along with the proprietary to the croslite material. That was the first of many additions to the company. Next came the expanding of Jibbitz in 2006, and a whole new category of Crocs opened up. Jibbitz business shoe accessories, itsybitsy designs that pop in and out of the ventilation ports in Crocs shoes. This brought someone else wave of fans to the Crocs franchise, and it continued to grow. In 2007 came the additions of Bite Footware and Ocean Minded, golf shoe and sandal business respectively. Currently, the 5,300 worker team at Crocs business a vast collection of shoe styles, along with accessories and apparel, together with a line of purses! To date, the company's operating allocation sits somewhere around 168.2 million Dollars.

Crocs

The astonishing success of Croc shoes is a testimony to a great found combined with savvy entrepreneurship-the entrepreneurship of George B. Boedecker. Boedecker was complicated in business proprietary and supervision for most of his working life. He started out working for Dominos, where he owned and operated over 100 franchises. From there he founded Oregon Food Concepts, a business that encompasses the states of Washington and Oregon, owning and operating many Quiznos franchises. He also worked for Quiznos in Canada, where he served as Chief Operating Officer of International Sales and Operations and executive Vice President from 1996 to February of 2002. That was when he began serving as the Chief executive Officer of Crocs, which he did until 2006. Currently, he works as the Director of the Anthony H. Kruse Foundation, a business whose focus is on helping others to come to be entrepreneurs themselves.

The Short History of Crocs

Croc shoes are a unique fashion piece-they are renowned for their comfort rather than their looks. Interestingly, there are equally heated opinions both in hold of and against Croc shoes, but those who positively take the time to try them out are never disappointed.

The Short History of Crocs

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